How to Launch a Play to Earn Blockchain Game

Empire Global
5 min readSep 14, 2021


Blockchain games, specifically the play-to-earn concept, have been getting a lot of traction in the last year. Combining games (sometimes often only gamification of certain processes) and DeFi, the insertion of NFTs, BSC, and Polygon (and other L2 solutions) that have actually brought (almost) free interaction with blockchain — it seems that in recent months this market is advancing large steps and more people (and capital) are drawn into this type of entertainment.

What is P2E?

P2E or Play-to-earn is a growing, popular trend in the gaming industry. P2E games are blockchain-based platforms that pay gamers to play crypto-yielding games. In some cases, this has allowed gamers to earn a full-time income by doing so. P2E games function by rewarding players for completing in-game tasks and activities.

Blockchain integration in gaming, sometimes allows all players to profit in the real world without having to visit black markets or being pro players. Most blockchain games use a crypto coin for the in-game economy. As a result, you can earn crypto while playing and trade it for other cryptocurrencies such as Bitcoin, Ethereum, Enjin, Tron, etc.

The introduction of blockchain in gaming circles unlocked the door to a decentralized gaming economy, offering several user-centric features, including complete ownership of in-game assets, blockchain’s embedded security and transparency, and a lucrative income opportunity.

How does it work?

Think of things like plots of land, avatars, costumes, weapons, and gold bars. Once players find and accrue these items through game-play, many have the option to trade these with others in digital marketplaces for different NFTs (Non-Fungible Token) or sell them in exchange for cryptocurrency.

Depending on which game is played, users can increase their earning potential by dedicating time leveling up and improving their characters, creating monetized structures on their land that other gamers pay to use, or by competing against others in tournaments.

To keep track of what every player owns, all NFTs and cryptocurrency transaction data are stored on a public blockchain.

Some games also include DeFi elements such as staking, where players can lock away certain tokens to earn annual interest and other rewards, they can save to purchase other in-game items or unlock new content.
The monetization is generated through 2 key paths, the first is through rewarding players with the game’s native token. The other takes advantage of the underlying technology of NFTs, where players can sell their in-game items and characters in-game or through 3rd party platforms.

What are leading games currently available?

For players looking to get involved in these blockchain-based, some of the popular games are

  • Alien Worlds with 1,000,000 monthly user bases
  • CryptoBlades 510,000 monthly user base
  • Axie Infinity 308,000 monthly user base
  • Upland 155,000 monthly user base

and much more.

To take part in any of these play-to-earn games, users will need to do the following:

  • Create a cryptocurrency wallet
  • Purchase starter items
  • Pre-funded crypto wallet

Gamers should define the type of game that is good at, and profit the most out of skills. Try to earn some items while playing and sell them in a marketplace to understand better how it works and the demand for each item.

Gamers can generate revenue in the following ways:

  • They can sell in-game assets such as self-crafted weapons, healing potions, and power-impulse-potions on the marketplace for money.
  • They can earn prizes once they win in player versus player (PvP) battles.
  • They can upgrade their characters and trade them later. Here, the more unique and powerful their characters are, the more profit they earn.

Now we will discuss steps How to launch own Play to Earn Game?

Finding a game developer

The gaming industry is going through a massive growth phase, and the play-to-earn model opens new opportunities for blockchain gaming. Making games is a huge undertaking in itself, and as with other branches of the IT industry, it requires not only technical knowledge on how to design and develop the whole game but also knowledge of the market in which it is placed, the target group that will play the game and the whole business model (which directly affects the game design).

You can use software development kits (SDKs) from a third-party provider and popular game engines like Unity and Godot.

Create the rules

After you outline the storyline, characters and develop your word, you have to set up game rules. Developers create smart contracts that make up the rules. Smart contracts are self-executing pieces of code stored on a blockchain.

These games are built with a smart contract that provides security, transaction transparency, interoperability, and ownership. Once the smart contract is written no one can change the format. These specifications stimulate more gamers to invest in blockchain games. For example, the CryptoKitties game has five smart contracts: the Core contract, GeneScience contract, Offers contract, SalesAuction contract, and SiringAuction contract.

The game developers initially kept its code secret. Interested players even created tools to analyze the odds of particular traits in cats turning up. With this information, players could optimize their chances of developing a rare breed worth more money.

Hire illustrator

Hire game artists who work together with programmers and animators to create a fun, playable product that consumers can enjoy. Video game illustrators are the ones who create the many landscapes, objects, and characters that inhabit the video games we play. Their job is to take sketches and design ideas and translate them into something displayed on a computer.

You can search for a qualified game illustrator on Upwork. The illustrators must be able to draw up designs based on a general idea, and then translate their creative designs from paper to computer.

Token advisory / legal / marketing / adoption with specialization in crypto

Building a blockchain or NFT game is a daunting task that requires rich expertise. Always make sure to understand what blockchain is and structure the blockchain network accordingly as per demand and requirement.

Think about designing the token functionality and business model related to crypto-economics.

Review and draft legal and regulatory documentation in compliance with laws and rules.

Developing a reliable blockchain/crypto game requires a team of experts and a solid tech stack.

If you are someone who is thinking of launching the Play to Earn game, contact us at and our team of the best developers and experts will guide you through each step of launching the game.



Empire Global

Global Professional Consultancy Services Firm providing an array of specialized services to clients from all around the world.