How to Launch a Meme Like PEPE

Empire Global
4 min readJun 6, 2024


The PEPE meme has transcended its origins to become a cultural and financial juggernaut in the crypto world. Originating as a simple internet comic character, PEPE the Frog has evolved into a symbol of the cryptocurrency market, even reaching a staggering $6 billion market cap. But why did PEPE take off so spectacularly, and how can you launch a meme that captures the same magic?

Why PEPE Meme is Special

PEPE’s journey began on the internet as a comic character created by Matt Furie. It gained widespread popularity in online forums like 4chan and Reddit, becoming a versatile symbol used in various contexts. The meme’s appeal lies in its flexibility — PEPE can be happy, sad, angry, or anything in between, making it relatable to a broad audience.

PEPE’s adaptability is one of its core strengths. It’s a meme that can be easily modified to fit different narratives and contexts. From political commentary to crypto market sentiment, PEPE has been used to express a wide range of emotions and ideas. This versatility has helped it maintain relevance over the years and allowed it to be adopted by various online communities, including the crypto community.

PEPE’s Rise to a $6 Billion Market Cap

The turning point for PEPE came when it was adopted as a mascot by the crypto community. This adoption was organic, driven by the community’s love for memes and the character’s established popularity. As PEPE-themed tokens started circulating, the meme’s financial value skyrocketed, reaching a market cap of $6 billion. This unprecedented growth was fueled by social media buzz, endorsements from influential figures, and the inherent virality of memes.

PEPE’s journey in the crypto world began with the creation of PEPE-themed tokens and NFTs (Non-Fungible Tokens). These digital assets quickly gained traction due to PEPE’s established meme status and the burgeoning interest in NFTs. The hype was further fueled by notable endorsements from influencers in the crypto space and beyond. For instance, tweets and mentions by influential figures like Elon Musk can significantly boost a meme’s visibility and adoption.

The PEPE meme’s integration into the DeFi (Decentralized Finance) ecosystem also played a crucial role. By being associated with various DeFi projects, PEPE tokens gained additional utility and value, attracting more investors. This blend of cultural relevance and financial innovation made PEPE a standout success in the meme and crypto worlds.

Steps to Launch a Similar Meme

Launching a meme like PEPE involves understanding the cultural nuances and leveraging the right platforms for maximum impact. Here’s a detailed step-by-step guide:

  1. Create a Relatable Character: Your meme should be versatile and relatable, with a character that can express a wide range of emotions and situations. Look at existing popular memes for inspiration, and think about what makes them resonate with people.
  2. Build a Community: Engage with online communities on platforms like Reddit, Twitter, and Telegram. Memes thrive in social environments where they can be shared and discussed. Participate in discussions, share your meme in relevant threads, and encourage feedback and participation.
  3. Leverage Existing Platforms: Use popular forums and social media to seed your meme. Engage influencers to amplify their reach. On Twitter, for example, engaging with influencers who have a large following in the crypto space can significantly boost your meme’s visibility.
  4. Incorporate Crypto Elements: Integrate the meme with cryptocurrency culture. This could be through meme tokens or using the character to symbolize market trends. For instance, creating an NFT collection based on your meme or launching a token can attract the crypto community’s interest.
  5. Encourage Organic Growth: Let the meme grow organically. Forced virality often backfires. Allow the community to adopt and modify the meme to fit their narratives. Provide tools and templates for users to create their versions of the meme, and highlight user-generated content to encourage further participation.
  6. Stay Updated with Trends: Keep an eye on the latest trends in both the crypto world and meme culture. Being timely and relevant is key to a meme’s success. Participate in trending conversations and events to keep your meme in the spotlight.

PEPE’s success in the crypto world is a testament to the power of internet culture and community-driven growth. By understanding the elements that made PEPE special and following the steps outlined, you can create a meme that resonates deeply and achieves widespread popularity. The key lies in creating a relatable character, engaging with the community, leveraging social media, and staying relevant to current trends. With the right approach, your meme could become the next big thing in the crypto world.



Empire Global

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