How to Launch a Blockchain Game Like Pixels

Empire Global
5 min readMar 18, 2024

Since its launch, games have attracted a large following. With the introduction of new technology, more breakthroughs were made, eventually leading to the digital sphere, where players could play with each other from the comfort of their own homes, from anywhere on the globe.

Gaming has now moved to blockchain technologies such as NFTs, where players are paid for engaging in games. The play-to-earn approach allows players to earn incentives with real-world value, which adds to the appeal of NFT gaming. Adapting the open economy model provides additional rewards to individuals who contribute enormous value to the gaming industry. It essentially allows players to acquire bitcoins and NFTs that can then be sold on the market for a profit, which is a lucrative prospect.

Embarking on the journey to launch a blockchain game akin to Pixels requires a comprehensive understanding of the intricate fusion of innovative gameplay mechanics, blockchain technology integration, and strategic community engagement that defines the success of such endeavors.

Axie Infinity, CryptoKitties, and Decentraland are prime examples of successful blockchain games, each providing distinct gameplay experiences and novel economic models. Axie Infinity, a blockchain-based play-to-earn game, has become extremely popular by combining strategic gameplay with the possibility for users to earn cryptocurrency by breeding and battling fantastical creatures known as Axies. Its whitepaper describes a complex economic structure, which includes the issuance of limited and tradeable NFTs (Non-Fungible Tokens) that represent Axies. The development process prioritized smart contract security and decentralized ownership, guaranteeing that players have actual ownership of their in-game assets.

CryptoKitties, widely recognized as the game that propelled NFTs into the public, is about acquiring, breeding, and selling digital kittens. The project’s whitepaper emphasizes the use of the Ethereum blockchain to generate unique, verifiable, and tradeable assets in the form of non-fungible tokens. CryptoKitties’ popularity stems not only from its unique concept but also from its emphasis on community interaction. The development team aggressively engaged the community in decision-making processes, instilling a sense of ownership and loyalty in gamers.

Decentraland, a virtual environment powered by the Ethereum blockchain, enables users to buy, trade, and develop on virtual land parcels. Decentraland’s whitepaper presented a decentralized governance approach, ensuring that community members have a role in the platform’s evolution. Community interaction has been a key component, with users actively contributing to the progress of the virtual world, from virtual real estate construction to event hosting. These successful blockchain games demonstrate the value of careful whitepapers, safe development methods, and active community interaction in creating long-term and sustainable ecosystems.

Pixels is a unique blend of social farming game principles with web3 integration that allows players to cultivate seeds, acquire pets, and earn PIXELs. This unique combination has captured a large audience, helping to ensure the game’s long-term viability and growth. Pixels’ success is driven by its vibrant and engaged community. The game has not only drawn a large number of players, but it has also maintained a high retention rate, demonstrating the addictive quality of its gameplay and the power of its community-driven strategy. The platform’s emphasis on user retention, as well as the utility of the $PIXEL token, demonstrate its dedication to giving value to its users that extends beyond entertainment. Reaching over a million players means that web3 gaming can not only attract but retain a huge community of gamers. Pixels is more than just a game; it’s a gateway to the web3 universe. By incorporating blockchain, gamers may earn, trade, and own their in-game goods. This integration creates a thriving economy in which every activity in the game has real-world value.

Blockchain game development platforms are specialized systems incorporating blockchain technology into the gaming ecosystem. These platforms let developers create decentralized and blockchain-based games that include features like blockchain-based assets, non-fungible tokens (NFTs), and smart contracts. These systems enable game producers to take advantage of blockchain’s decentralized and transparent nature to create unique in-game assets, prove scarcity, and provide player ownership of digital items.

Pixels is an online farming game that can be played in a web browser. It was originally built with Polygon but switched to Ronin. Ronin, created by Sky Mavis, is a blockchain designed exclusively for gaming and based on the Ethereum virtual machine. It can sustain millions of daily users and provides valuable infrastructure and support for game developers aiming to create Web3 games that prioritize ownership, engagement with the community, and interactive gameplay. Users can currently do chores such as producing and caring for crops, communicating with locals, decorating land crops, and completing missions in Pixels. Users will frequently encounter dozens, if not hundreds, of other pixelated avatars roaming the game environment, creating a communal experience. They are launching their token PIXEL on Binance and users can earn token rewards for staking certain other cryptocurrencies.

Behind every successful web3 game is a thriving, engaged, and passionate community. Pixels started with a core, devoted community that has only expanded as Pixels has been shared with friends, families, and other communities. Community is the heart of Pixels — they said. So, before you begin developing a blockchain game, you must first choose exactly what you want to create, and have a clear vision and a thorough concept. There is still a lot to learn in web3. It’s important to experiment and have the community participate in the game-building process.

Choosing the right development tools, technology, and network is the next step as well as hiring illustrators who work together with programmers and animators to create a fun, playable product that consumers can enjoy. Video game illustrators are the ones who create the many landscapes, objects, and characters that inhabit the video games we play. Their job is to take sketches and design ideas and translate them into something displayed on a computer.

Building a blockchain game is a daunting task that requires rich expertise. Always make sure to understand what blockchain is and structure the blockchain network accordingly as per demand and requirement.

Think about designing the token functionality and business model related to crypto-economics. Review and draft legal and regulatory documentation in compliance with laws and rules. Developing a reliable game like Pixels requires a team of experts and a solid tech stack.

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Empire Global

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